The traditional “fold” (the imaginary line on a screen that designates what content is visible before a viewer needs to scroll) became vague, unimportant, and nearly irrelevant in 2010.Why? Because the traditional “screen” that people view the web through has undergone an explosion of variety… no longer can we expect web-surfers to be on something close to a 19″ monitor with a resolution somewhere between 1024×768 and 1280×700. Screens nowadays come in all shapes and sizes, from iPhones (and smaller phones) to 60″ HDTVs. It’s not just resolution that can vary wildly though; the very aspect ratio of a screen (even on the same device like the iPhone) can change with the flick of the wrist. Sure, web designers will always be advised to keep the most important messages of a site near the top, but with so many new ways for web-surfers to view the web, there’s no longer a defined height for where content must be above.
We’ll be discussing this topic in a lot more detail this month, so subscribe (it’s free) to stay tuned 
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